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0 · Rebranding Done Right: How Burberry Told a New
1 · Burberry Named Fashion Digital Winner
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Rebranding Done Right: How Burberry Told a New
‘Burberry in 2005 meant British and plaid,’ says Maureen Mullen, the director of research and advisory for L2, a think tank for digital innovation, . BURBERRY is the world’s most digitally competent brand for the second .‘Burberry in 2005 meant British and plaid,’ says Maureen Mullen, the director of research and advisory for L2, a think tank for digital innovation, which recently named Burberry the top-ranked brand in its Digital IQ Index for the second consecutive year.
BURBERRY is the world’s most digitally competent brand for the second consecutive year, according to research conducted by New York University think tank Luxury Lab (L2). The British label tops the “genius” category, followed by Ralph Lauren, with Tory Bu.
Burberry Named Fashion Digital Winner
British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion. Although mass-retail beauty brands topped L2 Think Tank's Digital Beauty IQ, luxury cosmetics marketers such as Burberry, L'Occitane and Estée Lauder squeezed into the top 20.Having been named 'the world's most digitally competent brand' for three years in a row by L2, a think tank, Burberry fell to the sixth spot in the rankings published in December 2014. 125 The company was overtaken by established competitors such as Gucci, Coach, and Ralph Lauren, as well as accessible luxury brands, such as Tory Burch and Kate .
Burberry invests more in its digital business than other luxury companies, consultant L2 Think Tank estimates, and it has more Facebook fans than its top rivals. Burberry is also the only luxury-goods company that lets clients order online and pick up their purchases in stores.
‘Burberry in 2005 meant British and plaid,’ says Maureen Mullen, the director of research and advisory for L2, a think tank for digital innovation, which recently named Burberry the top-ranked brand in its Digital IQ Index for the second consecutive year. More than one in five fashion brands upgraded their site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank's latest digital index. Luxury brand think tank L2 recently rated Burberry as the best digital program of all the luxury clothing brands. So, I set out to see what prompted this appraisal.
“We just connected.” The two might seem an unlikely pair— the brash tech entrepreneur and the polished CEO of a 156-year-old luxury retailer—but Ahrendts has been boldly reinventing Burberry’s.‘Burberry in 2005 meant British and plaid,’ says Maureen Mullen, the director of research and advisory for L2, a think tank for digital innovation, which recently named Burberry the top-ranked brand in its Digital IQ Index for the second consecutive year.
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BURBERRY is the world’s most digitally competent brand for the second consecutive year, according to research conducted by New York University think tank Luxury Lab (L2). The British label tops the “genius” category, followed by Ralph Lauren, with Tory Bu.
British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion. Although mass-retail beauty brands topped L2 Think Tank's Digital Beauty IQ, luxury cosmetics marketers such as Burberry, L'Occitane and Estée Lauder squeezed into the top 20.Having been named 'the world's most digitally competent brand' for three years in a row by L2, a think tank, Burberry fell to the sixth spot in the rankings published in December 2014. 125 The company was overtaken by established competitors such as Gucci, Coach, and Ralph Lauren, as well as accessible luxury brands, such as Tory Burch and Kate . Burberry invests more in its digital business than other luxury companies, consultant L2 Think Tank estimates, and it has more Facebook fans than its top rivals. Burberry is also the only luxury-goods company that lets clients order online and pick up their purchases in stores.
‘Burberry in 2005 meant British and plaid,’ says Maureen Mullen, the director of research and advisory for L2, a think tank for digital innovation, which recently named Burberry the top-ranked brand in its Digital IQ Index for the second consecutive year. More than one in five fashion brands upgraded their site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank's latest digital index.
Luxury brand think tank L2 recently rated Burberry as the best digital program of all the luxury clothing brands. So, I set out to see what prompted this appraisal.
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l2 think tank burberry|Rebranding Done Right: How Burberry Told a New
