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Ever wondered how the adidas logos came to be? Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. See moreThe story of the adidas logos begins with the birth of the adidas brand. At the time it was founded by Adolf Dassler in 1949, adidas only produced sports shoes. So, it should come as no surprise that the original logo for adidas featured just that. The very first logo . See moreA new logo was added in 1972, when adidas branched out from solely selling shoes and introduced apparel for the very first time. Enter the . See moreClearly there isn’t a single logo for a brand as dynamic and expansive as ours. But if you’re looking for a simple answer to the question “What is the real logo of adidas?”, here it is: We use the . See more
In 1989, with the help of a visionary designer and creative consultant, we sought out to create a new logo. Inspired by the fact that adidas has always been committed to . See moreThe Adidas logo as we know it today is an iconic image featuring three stripes (in varying sizes) atop a sans-serif wordmark. Adidas logo history: Adidas logos through the years. There have been a number of Adidas symbols over the .Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself.The Adidas logo as we know it today is an iconic image featuring three stripes (in varying sizes) atop a sans-serif wordmark. Adidas logo history: Adidas logos through the years. There have been a number of Adidas symbols over the years. Some consider the original Adidas logo to be the Dassler shoe company emblem first introduced in 1924.
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Adidas' first logo was created by the company's founders, Adolf "Adi" Dassler and Rudolf “Rudi” Dassler. The logo, which features a birdcarrying a sneaker, was inspired by the Dassler family crest, symbolizing the challenges that athletes face and conquer. Each Adidas logo incorporates a legible sans-serif font, namely ITC Avant Garde Gothic. Since the inception of the iconic brand under the Adidas name, lowercase letters have been used exclusively in logo format.
In 1991, the 'mountain' logo was introduced. Used until 2022 for the Adidas Performance line and, since then, for the newly launched Adidas Sportswear line. Originally used as a secondary logo on the Adidas Equipment line from 1991 to 1996, when it replaced the trefoil logo. The Adidas logo has come a long way since its humble beginnings in a small laundry room in Germany. From the original design featuring the Dassler name and a bird wearing a boot to the modern, stylised version we see today, the Adidas logo has become an instantly recognisable global symbol. The meaning behind the Adidas logo. Long before Adidas purchased the trefoil logo, the brand had used the now-famous three-bar stripes in all of their products. They were reckoned as the three stripe company. The stripes however were symbolic. The Milestones in The Adidas Logo‘s Evolution. 1967 – Three stripes, conceived by Adi Dassler, were first put on running shoes manufactured by Adidas. 1971 – The Adidas Trefoil Logo was born. The trefoil logo was designed as a step to diversify the Adidas brand’s footprint.
The Adidas logo has evolved since its creation to the current mark that we all recognize instantly. See how Adidas changed it’s logo, while keeping 4 versions to represent the various brand lines today. Here is the Adidas logo history: 1924 to 1949: Family crest logo. Adidas launched its first logo in 1924. It was a shield designed to convey the power and authority of the company in its track shoe-making business. The name of the company owner Dassler had his name carved at the top of the shield.Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself.The Adidas logo as we know it today is an iconic image featuring three stripes (in varying sizes) atop a sans-serif wordmark. Adidas logo history: Adidas logos through the years. There have been a number of Adidas symbols over the years. Some consider the original Adidas logo to be the Dassler shoe company emblem first introduced in 1924.
Adidas' first logo was created by the company's founders, Adolf "Adi" Dassler and Rudolf “Rudi” Dassler. The logo, which features a birdcarrying a sneaker, was inspired by the Dassler family crest, symbolizing the challenges that athletes face and conquer. Each Adidas logo incorporates a legible sans-serif font, namely ITC Avant Garde Gothic. Since the inception of the iconic brand under the Adidas name, lowercase letters have been used exclusively in logo format.In 1991, the 'mountain' logo was introduced. Used until 2022 for the Adidas Performance line and, since then, for the newly launched Adidas Sportswear line. Originally used as a secondary logo on the Adidas Equipment line from 1991 to 1996, when it replaced the trefoil logo.
The Adidas logo has come a long way since its humble beginnings in a small laundry room in Germany. From the original design featuring the Dassler name and a bird wearing a boot to the modern, stylised version we see today, the Adidas logo has become an instantly recognisable global symbol. The meaning behind the Adidas logo. Long before Adidas purchased the trefoil logo, the brand had used the now-famous three-bar stripes in all of their products. They were reckoned as the three stripe company. The stripes however were symbolic. The Milestones in The Adidas Logo‘s Evolution. 1967 – Three stripes, conceived by Adi Dassler, were first put on running shoes manufactured by Adidas. 1971 – The Adidas Trefoil Logo was born. The trefoil logo was designed as a step to diversify the Adidas brand’s footprint.
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The Adidas logo has evolved since its creation to the current mark that we all recognize instantly. See how Adidas changed it’s logo, while keeping 4 versions to represent the various brand lines today.
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